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I never knew there was so much choice!

What prompted these musings? Hearing a discussion on ABC Radio that prompted me to visit this blog: http://blogs.sun.com/jonathan/

Jonathan Schwartz is chief executive officer and president of Sun Microsystems. And he keeps a blog in his role as president of Sun.

He writes about all sorts of topics and everyone from employees to the general public can comment on his posts. What a fantastic way for a big org to be more accessible and what a fabulous marketing opportunity.  How many companies can you go direct to the CEO? I found the comments more interesting than the posts in some ways although it was interesting that after skimming a few you start to get a feel for what this man is like. 

Another interesting application for blogging.